There is another bike site (the hosts here probably would not want me to give its name) where a guy has started a Nishiki serial number database. Should be google-able. A lot of people have chipped in over the years that it has been running. Helped me recently with info on my 'new' Nishiki. Nishiki bicycles from the late 1970's through the early 1990's represent some of the best of the 'UJBs' (universal Japanese bicycles) sold in the USA during that time. My first 'good' road bike was an '86 Nishiki Prestige, and I still don't know if selling it was the right thing to do.

• Nishiki Bicycle Serial Number
• Nishiki Serial Number
• Nishiki Serial Number Ks City

Nishiki Olympic Serial Number KS183153 Shimano Thunder Bird front derailleur Shimano Eagle rear derailleur Shimano Super Shifters Dia Compe center pull brakes and Dia Compe levers KB Champion handlebars (randoneur style) steel cottered crank 14-17 (34) freewheel with two skip-tooth cogs and requiring a very small splined removal tool I have yet to identify Shimano 333 hubs with 27' steel Araya rims The decals are faded and my picture is terrible so you can't see them. Nishiki Serial Number Database Bike West CoastCycle. West Coast Cycle was founded by Leo Cohen Sr. AndRosaBelle Cohen 2 3 who had previously been partners in Wheel GoodsCorporation in Minneapolis, later moving to Los Angeles in1946 to purchase an existing retail bicycle store, Atlas Cycle,renaming it Playrite Bicycle Supply Co.

Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the American Eagle brand beginning in 1965^[1] and later under the Nishiki brand until 2001.

Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and West Coast Cycle competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji, Bridgestone, Panasonic, Univega, Lotus and Centurion—itself a line of Japanese-manufactured bicycles that were specified, distributed and marketed by Western States Imports (WSI), a U.S. company similar to West Coast Cycle. Japanese-manufactured bikes succeeded in the U.S. market until currency fluctuations in the late 1980s made them less competitive, leading companies to source bicycles from Taiwan.

As of 2013, Nishiki Europe markets bicycle models in Denmark, Finland, and Sweden. In 2010, Dick's Sporting Goods acquired the licensing rights to the Nishiki brand for the U.S. market and began marketing Nishiki-branded bicycles and accessories.^{[citation needed]}

• 1History

History[edit]

West Coast Cycle and the Cohens[edit]

West Coast Cycle was founded by Leo Cohen Sr. and RosaBelle Cohen^[2][3] who had previously been partners in Wheel Goods Corporation in Minneapolis, later moving to Los Angeles in 1946 to purchase an existing retail bicycle store, Atlas Cycle, renaming it Playrite Bicycle Supply Co.. The Cohens subsequently founded a bicycle, parts and accessory distribution company in the late 1950s, naming it West Coast Cycle Supply Company. They operated the company — widely known as West Coast Cycle (or WCC) — with their daughter Louise and sons Leo Jr. and Howie (Howard Sherwin Cohen). Howie Cohen subsequently took over the business, followed by his brother.^[1]

When Cohen Sr. died in 1963, Howie Cohen traveled to Japan to find new sources for bicycles,^[1] and especially, a Japanese bicycle factory capable of producing high quality bikes that would be welcomed by U.S. independent bike dealers and the bicycling community; bicycles that would be able to compete with American and European-built bicycles.

After visiting over 60 bicycles factories over a period of six weeks, Cohen turned to Kawamura Cycles. Kawamura had produced quality bicycles for the Japan domestic market, but at the directive of their overseas buyers, had produced lower-quality, lower-priced bicycles for the U.S. market, for example, under the brand name 'Royce Union.'

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Nishiki Bicycle Serial Number

Cohen also created working relationships with Japanese bicycle parts manufacturers including Asahi, Araya, Dia-Compe, Kashima, Kusuki, Kyokuto (KKT), Mikashima (MKS), Mitsuboshi, Taihei, Sanshin, Shimano, Sugino, Takagi, Suntour and others.^[1] Cohen travelled to Japan 8-10 times per year while developing his brands (American Eagle, Nishiki, Azuki and CyclePro).

Cohen placed his initial order for 570 bikes with Kawamura, selling them under the American Eagle brand.^[1] WCC sold tens of thousands of American Eagle bikes^[1] before changing the name — when a customer suggested it was disingenuous to put such an American-sounding name on a Japanese product.^[1]

WCC wanted a new, Japanese name that was easy to pronounce, with an inoffensive translation — and a name not easily mispronounced for comic or derisive effect. Cohen held a contest with Kawamura factory workers for Japanese names, choosing Nishiki for WCC's primary, nationwide line of bikes (after Saga Nishiki and the gold Nishiki thread often woven into wedding kimonos) — and Azuki for the secondary bicycle line (after the sweetened, red Azuki bean), using the chrysanthemum as the Azuki logo.

A second line allowed WCC to market essentially identical bikes through more than a single dealership in a sales territory. Louisville Cycle & Supply (Louisville, KY) were sub-distributors for both brands in the Southeast, and Pettee Cycle (Denver, CO) were sub-distributors of both brands in Colorado and surrounding states. Kawamura trademarked both names for the Japanese Domestic Market and Europe, WCC trademarked the brands for the USA. Early promotional material for American Eagle and Nishiki lines often carried the tagline 'KB Bicycles' or simply 'KB' — signifying 'Kawamura-Built.' WCC continued also to market the bicycle brands of Mundo, Caloi, Windsor, Zeus, and Mondia.

Howie Cohen served as President of WCC from 1965 until his retirement in 1976,^[1] with WCC subsequently operated by his brother, Leo Jr. and outside investors. Through the 1980s WCC continued to sell Nishiki bikes produced by Kawamura. International currency fluctuations in the late 1980s made Japanese-manufactured bicycles far more expensive and less competitive in the United States, leading WCC to move Nishiki production to Giant of Taiwan. Leo Cohen and his associates later sold West Coast Cycle to Medalist — with Derby International eventually acquiring the rights from West Coast Cycle to market bikes under the Nishiki brand in the United States.

After manufacture of Nishiki bikes shifted to Giant, Kawamura continued manufacturing bicycles for the Japanese and European markets (including private label bikes for Takara, Schwinn, and others), to be subsequently acquired by the sporting goods company Mizuno.

Howie Cohen later founded the company Everything Bicycles, working with Kuwahara to build and import BMX bikes carrying the Kuwahara brand name, developing the first major BMX distributorship^[4] — and ultimately supplying Kuwahara bicycles for the 1982 movie E.T. and securing the right to market the 'ET Bicycle.'^[1] To make the Kuwahara brand name a household word, Cohen ran a promotion giving free stickers to children who called a toll-free phone number and could correctly pronounce the brand name.^[1] In 1989, Cohen sold the Kuwahara name back to the Japanese parent company.^[2] In 1992, Cohen returned to the bicycle industry to assist the Gary Fisher bike brand^[4] — 18 months later brokering the acquisition of Gary Fisher Mountain Bikes by Trek Bicycle Corporation.^[4]

Cohen later worked as a consultant in the bicycle industry for several companies, including Rotor Componentes of Spain, ^[4] and subsequently retired from Lomita, California^[5] to Colorado where he and his wife, Kay (Kay Piercy Guithues Cohen)^[5] catalogued his collection of bicycling memorabilia and maintained his website, HowieBikeMan.com.

When Howie Cohen died on July 11, 2013, Bicycle Retailer said he was 'a hugely influential figure in developing the U.S. BMX market and arguably the first person to bring high-quality Asian-made bikes to America.'^[4] retired from Lomita, California^[6]

Derby[edit]

From 1989 through 2001, Derby International marketed bikes in the United States under the Nishiki as well as Univega and Raleigh brand names. Some of the all terain bikes and mountain bike models were designed in partnership with famed mountain bike designer and Mountain Bike Hall of Fame member R. Cunningham and have his name on the frames. These Nishiki models, though manufactured outside Japan (e.g., in Taiwan, by Giant Bicycles and possibly in Italy by Colnago, Olmo or Viner) often carried the name Nashiki and some of the same model names as had been used on the Kuwahara-built bicycles.^[7] The brand name Nishiki was retired by Derby in 2001 in North America.^[8] As of 2010, Nishiki-branded bicycles, manufactured by Accell Group were available for sale again in the U.S. at Dick's Sporting Goods. Dick's had obtained licensing rights to the Nishiki Bike brand in the U.S.

Currently (2013), Nishiki Europe, an unrelated group of European distributors markets bicycle models in Denmark, Finland, and Sweden. Nishiki bikes had previously been also marketed in Norway, Belgium, Germany, the Netherlands, Luxembourg, and Estonia.

Models[edit]

• Apache
• Aero, Aero II
• Alamosa
• Alouette
• Alien
• Anasazi
• Ariel
• Arrow Speed
• Arroyo
• Barbarian
• Backroads
• Blazer
• Bombardier
• Bushwhaker
• Carrera
• Cascade
• Century
• Cervino (possibly uncataloged)
• Citi Sport
• Colorado
• Comp, Comp II and Comp III
• Competition
• Continental
• Custom Sport
• Cresta
• Crossroads
• Expedition (made in Taiwan)
• Gran Sport
• Gran Tour 15 (probable precursor to Ultra Tour 18)
• International (earlier named Kokusai)
• Katmandu
• Kodiak
• Kokushi (later renamed International)
• Landau
• Linear
• Maricopa
• Manitoba
• Marina
• Maxima (possibly uncataloged, frame only)
• Medalist
• Meridian
• Modulus
• Mountain
• NFS Alpha
• NFS Beta
• NFS Altron
• Odyssey
• Olympiad (American Eagle)
• Olympic, Olympic Royal
• Prestige
• Professional
• Pueblo
• Race Master
• Rally
• Regal
• Riviera
• Road Compe
• Road Master
• Rockhound
• Royale
• Safari
• Saga (Cunningham Design drop bar ATB)
• Sebring
• Seral
• Semi-Pro (American Eagle)
• Sport, Custom Sport
• sTORM
• Stony Point (mountain bike)
• Super-five
• Superbe
• Team Issue
• Timbuk
• Tri-A
• Triathlon
• Trim Master
• Ultimate
• Ultima (possibly uncatalogued)
• Ultra Tour (uncatalogued, possibly specified by one store in Southern California, USA)
• Ultra Tour 18 (probable successor to Gran Tour 15)
• Westwood

Serial Numbers[edit]

Serial Numbers for Nishiki bikes were decoded by Tom Marshall, Canadian engineer, racer and runner, using a trial and error database methodology.

Kawamura manufactured frames (1972–1987): These frames used a serial number XYZZZZZ format where:

• X is the market (C = Canada (pre-1985) K = USA (pre 1985) W = USA (1985–1987)).
• Y is the last digit of the manufacturing calendar year (A =1, B = 2, C = 3… J = 0. Exception is letter S, used on all frames prior to 1975).
• ZZZZZ is a five or six digit number, possibly representing a sequential frame manufacturing number for the year (or era in the case of pre 1975 frames).

Example 1: KA24587 is the 24,587th frame produced in 1981 for the US market

Example 2: CG23117 is the 23,117th frame produced in 1977 for the Canadian market

Example 3: WE54612 is the 54,612th frame produced in 1985 for the US market

Giant manufactured frames (1980-1986*): With a date code generally stamped on the dropout on the drive side of the bike, these frames used a two part serial number in a G MM YY format, where:

• G = Giant.
• MM = month (01 = Jan, 02 = Feb, etc.).
• YY = year (80 = 1980, 81 = 1981, etc.).

Example: G0384 is a Giant-manufactured frame from March 1984

See also[edit]

• Giant Manufacturing - Giant was the original equipment manufacturer for Nishiki of Japan for several years.^{[citation needed]}

References[edit]

1. ^ ^abcdefghij'A lifetime in the Bicycle Industry, Howie Cohen'. Bicycle Industry and Retailer News, Steve Frothingham, August 1, 1999.
2. ^ ^ab'Bicycles in his blood'. Kickstand Magazine, James Burrus, August 15, 2009. Archived from the original on April 30, 2010.
3. ^'Southern California Retrospective'. Bicycle Retailer and Industry News, Jason Norman, 5/29/2009.
4. ^ ^abcde'Early BMX Pioneers'. American Bicycle Association BMX. Archived from the original on 2008-08-16.
5. ^ ^ab'Bicycles Appear Everywhere in Collectors Home'. The NewsPress, December 8, 1989.
6. ^'Beloved industry figure Howie Cohen, 74, dies'. Bicycle Retailer, July 12, 2013.
7. ^A Nishiki History
8. ^Japanese Bicycles in the U.S. Market

External links[edit]

• Official Website for the European company (Denmark, Finland, Germany, Netherlands, Spain and Sweden)

Tools

These are some common tools used to work on this device. You might not need every tool for every procedure.

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If your bike is not working properly and you cannot identify the issue, refer to the troubleshooting page.

Nishiki was a brand of bicycle marketed and distributed by West Coast Cycle in the United States beginning in 1965.

Many of the older Nishiki models are very similar in appearance but can be identified using a few different methods. Mossberg serial number search up. Often the bicycle will have the model painted on the frame. The old Nishiki 'American Eagle' logo (shown right) should be visible on the frame as well. If the bike has a visible serial number it can be crosschecked on the following website: Nishiki Serial Number Database.

Frame: Tange Infinity double butter CR-MO Japanese made frame

Brakes: Aerodynamic detailing with Shimano SLR linear response brakes

Shifters: Shimano SIS gearing

Crank: Sugino low-profile crankset

The road bike device page on iFixit has several helpful general support answers and links for all types of road bikes.

For information on past and present models and to find manufacturer parts, try http://nishiki.com/

The website bicycletutor lists general repair guides for bikes.

Serial Numbers for Nishiki bikes were decoded by Tom Marshall, Canadian engineer, racer and runner, using a trial and error database methodology

Kawamura manufactured frames (1972–1987): These frames used a serial number XYZZZZZ format where:

• X is the market (C = Canada (pre-1985) K = USA (pre 1985) W = USA (1985–1987)).
• Y is the last digit of the manufacturing calendar year (A =1, B = 2, C = 3… J = 0. Exception is letter S, used on all frames prior to 1975).
• ZZZZZ is a five or six digit number, possibly representing a sequential frame manufacturing number for the year (or era in the case of pre 1975 frames).

Serial number format may extend beyond the stated end date but there are no reported examples, to date.

GIANT MANUFACTURED FRAMES (1978-1986)

Two part serial number, with first part designating manufacturer, month and year. The date codes data is generally stamped on the drive side dropout.
Serial number format Gmmyy where:
G = Giant
mm = month where 01 = Jan, 02 = Feb, etc.
yy = Year where 80 = 1980, 81 = 1981, etc.
EXAMPLE: G0384 is a frame that was manufactured by Giant in March of 1984.

*The serial number format changed in 1987. The format precedes 1978 though no samples have been reported on Nishiki bicycles.

GIANT MANUFACTURED FRAMES (1987-1989)

Serial number format Gfyxxxxx where:
G = Giant
f = letter indicating fortnight (i.e. A = weeks 1-2, B = weeks 3-4, Z = weeks 51-52)
y = last digit of calendar year of manufacture (i.e. 7 = 1987,
8 = 1988, etc.
xxxxx = numbers probably indicating a sequential manufacturing number during the fortnight.
EXAMPLE: GD706959 was the 6,959th frame manufactured during the 4th fornight of 1987.

The serial number format appears to be started in 1987 and is known to extend beyond 1989 on Giant branded models, though no Nishiki examples have been reported to date.

DERBY MANUFACTURED FRAMES (1989-1992*)

Circa 1989, Nishiki was acquired by Derby International, which also owned Raleigh and some manufacturing was done at their Kent, Washington facility.
Serial Number Format Rydddyxxxx where:
R = Raleigh
y…y = year
ddd = day of year
xxxx = sequential manufacturing number.
EXAMPLE: R9035167879 is the 7,879th frmae built on day 35 (i.e. February 04) of 1991.

The serial number format may extend beyond this range, in either direction, but to date no examples have been reported.

Nishiki Serial Number

KATAKURA MANUFACTURED FRAMES (1971-1973*)

Serial number format Kmyxxxx where:
K = Katakura
m = letter indicating month of manfacture (i.e. A = Jan, B = Feb,… L = December)
y = number indicating last digit of calendar year (i.e. 1 = 1971, 3 = 1973)
xxxx = four numbers probably indicating the sequential manufacturing number during the month.
EXAMPLE: K120180 is 182nd frame manufactured during September 1971.

OTHER MANUFACTURERS

Nishiki Serial Number Ks City

Over the years numerous other serial number formats have cropped up. Some are known mnufacturers, while others are unidentified. These appear to have been smaller, subcontracted orders and consititute a very small portion of the overall Nishiki volume. As such, they will not be covered here but will by addressed by individual forum response when the crop up.